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The CEO of Young Nigerians Chasing Dreams (YNCD) record label, Success Michael, popularly known as Big Shadow, has given some vital qualities every upcoming artiste should possess.

He listed features including passion, love, respect to fit into the record label roaster as an artiste. This was part of the conditions YNCD gave in a chat with media men over the weekend.

The YNCD boss, who doubles as a realtor and investor, stressed passion, respect, love and double the passion you have for the craft.

Besides these three quintessential features, the CEO and his team always looked out for artistes with hunger. “Yes hunger,” he emphasised with a pause.

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