Shopping online is a piece of cake for Gen Z, but what happens if they have to go to a physical store like a butcher shop?
With the evolution of technology, online shopping has become more common for some time now and it is not at all difficult for those who belong to Generation Z.
To understand what it means to be part of Generation Z, you need to know what age the people who fall into this classification are.
“Most sociological research indicates that Generation Z began in the late 1990s, between 1993 and 1999. This generation is considered to have ended in 2012, giving way to Generation Alpha,” explains the HubSpot blog .
The evolution of generations: an analysis of generation Z
The same website mentions that people belonging to Generation Z “were born immersed in computer technologies.”
At Iberdrola, this generation is defined as “a group of people who are influenced by the Internet” . They are also known as post-millennials or centennials , “because they came into the world at the turn of the century, arriving with a tablet and a smartphone under their arm”.
Why is Generation Z afraid of traditional shopping?
According to data provided by 3D Games, Gen Z found it more practical to shop online on websites like Amazon than to go to a physical or conventional store, as happened to a 24-year-old woman who shared her experience on TikTok
“My biggest fear as a semi-adult: not knowing how to shop at a butcher shop,” said the young woman identified with the user @isaalaureano2 , which unleashed a flood of comments from more people who were in the same position or had a similar experience.
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This would be one of the negative effects of the fact that most of their consumption is done through the Internet and they receive their orders at home.
On the other hand, these people did not have the opportunity to imitate what their parents did, who bought what they needed in large supermarkets, which at the time was easier and more convenient for them.
This has created a generational gap that has led businesses to evolve and integrate into social networks and the digitalization of stores to offer more alternatives to users.
